Know Your Market and Product

by Cheryl Roshak
(New York, NY, USA)

You have to eat, breathe, live and know what service or product you are offering or selling and who your competition is and what it is that will make you better than them.

What makes you so unique to enter the competitive market-place? If you don't believe in and love what you are doing, then you won't be able to give it 100% of your undivided attention and remain in the forefront of your field.

It takes commitment and knowledge to stay ahead of the game. That's my two cents worth. Good luck to all who venture forth.